Work

 

I create strategies, copy, websites and content for wine businesses.
Below’s an edit of some of my favourite work to date.

 
 

Copywriting

Port2port collaboration

Under my shared passion project Glou Glou, I am a regular writing contributor to premium online retailer company, Port2Port. For these articles, I either pitch topics or am assigned one, and I run with the concept from start to final line. These articles are shared as newsletter sales features on Port2Port’s weekly newsletter email that has a reach of over 100 000 wine drinkers in South Africa.

CLIMATE CHANGE IN THE CAPE WINELANDS | FROM ASSYRTIKO TO ZINFANDEL

CLIMATE CHANGE IN THE CAPE WINELANDS |
FROM ASSYRTIKO TO ZINFANDEL

AN AFFAIR TO REMEMBER |  WHOLE BUNCH HERITAGE TASTING

AN AFFAIR TO REMEMBER |
WHOLE BUNCH HERITAGE TASTING

ENTER THE HORSEMEN | BLACKSMITH WINES

ENTER THE HORSEMEN |
BLACKSMITH WINES

 

Short and long form examples

I specialise in both short and long form copywriting, including newsletters, social media snippets, press releases and harvest reports.
One of my favourite tasks is writing a back label. I relish the fact that a short paragraph will be eternal and read by many eyes, so I put meticulous attention into every word used to ensure it encapsulates the entire brand story.

 
 

Website & Online Store Creation

While I am not a trained front or back-end developer, I am competent in building WIX and Squarespace websites. Should your business require a custom-built site on Wordpress, I work closely with Mzero Design Studio to create a well-designed, fast and functioning end product. Together, we have built websites for wine brands such as Fairview Wine & Cheese, Spice Route Destination and Namaqua.

 
Screen Shot 2019-05-30 at 16.27.42.png

SIJNN WIX WEBSITE

Sijnn Wines wanted to take control of their website, in order to be able to make updates themselves. They requested a custom-built WIX website, which needed to include an online store and new concept for a wine club. The result is a multi-purpose site that houses all the tech sheets, wine accolades, tasting room and regional information, as well as a functioning online store and Sijnn Society Wine Club sign up form.

Screen Shot 2019-05-30 at 16.52.48.jpg

CBC WORDPRESS WEBSITE

CBC approached me to project manage and provide copy for their new website and online shop. I worked closely with my collaborator Denny Mo from Mzero Design on this project, who art directed and developed the website. In addition, I conducted a courier and internet merchant workshop with them to enable them to make the most well-researched decision going forward for their online shop.

Screenshot 2019-06-18 at 12.34.13.png

SPICE ROUTE DESTINATION

Together with the Mzero team, I assisted in project managing and creating copy and content for the Spice Route Destination website. This was a large under-taking for a website that contains over 13 different artisans and over 20 different pages, but the end result is a world-class website that delivers on functionality, information and user experience.

 

Testimonials