gosh! WINE MARKETING

Wine Strategists & Storytellers

 

GOSIA YOUNG | FOUNDER

As the founder of Gosh! Wine Marketing, Gosia brings over a decade of deep industry knowledge to crafting bespoke marketing strategies for storied wine brands. With expertise spanning heritage storytelling, luxury brand content and strategic workshops, she translates exclusivity into engaging campaigns that resonate across all consumer knowledge levels. Her approach combines storytelling prowess with the Gosh! philosophy that all wine communication should be approachable, fun and accessible - because wine is made for drinking, not talking up in a silo.

KENT CLOETE | COPYWRITER

Born and bred in Cape Town, South Africa, a love for wine is pretty much grown into Kent’s roots (or shall we say, vines?). She began her career in advertising before finding her stride in content and digital storytelling - with a focus on hospitality, travel and lifestyle. Now supporting Gosh! Wine Marketing with copy, she brings a knack for capturing brand voice and crafting content that’s thoughtful, distinctive and true to character.

 

The Story of Gosia (Gosh for short)

 
pawel-czerwinski-RXg6VHXYIXQ-unsplash.jpg
 

MSc in Wine Business
BUrgundy school of business
2014 - 2015

Veritas Young Wine Writer of the Year
2017 - 2018

MA in Media THEORY & PRACTICE
University of cape town
2012 - 2013

Michael Fridjhon Wine Judging Academy
2018

 
 

Gosia is a Polish-born, South African-raised marketer and copywriter, currently living and working in Cape Town. She established Gosh! Wine Marketing in 2018 to help bridge the gap between digital marketing and wine brands. Her passion for wine started in 2012 during a semester abroad at the Grande école Sciences Po Paris. As an exchange student, she spontaneously enrolled in a course on 'French Terroir Wines and the Global Market'. Guided by exceptional lecturers through Paris's finest wine bars, she learned to discern aroma profiles and distinguish between various wine styles. This experience profoundly influenced her academic path, leading her to graduate cum laude and top of her class with a Masters in Media from the University of Cape Town in 2013.

Inspired by her time in Paris, Gosia co-created 'Generation Wine', a 45-minute thesis documentary that won 'Best Wine Documentary' at the 2014 International Oenovideo Festival in Paris.

Thirsty for more wine knowledge, she pursued a scholarship for a second master's degree - an MSc in Wine Business from the Burgundy School of Business in Dijon, France, graduating cum laude and top of her class in 2015. Gosia established Gosh! Wine Marketing in 2018 with the mission to blend her love for wine with the art of storytelling to create impactful narratives that resonate with consumers and elevate brands.

Notable Achievements:

  • WSET Level 2 qualification (2015)

  • Veritas Young Wine Writer of the Year (2017)

  • Qualified wine judge through the Michael Fridjhon Wine Judging Academy (2018)

Notable Clients:

  • Celebrated Wineries: Joseph Phelps, Frog's Leap, Viñedo Chadwick, Seven Apart, Graham Beck, Spier

  • International Leaders: International Wine and Spirits Competition (IWSC), Freixenet Copestick

  • Respected Connoisseurs: Tim Atkin MW, Oz Clarke OBE, Olly Smith, Susy Atkins, Tom Surgey

Today, Gosia loves to collaborate with brands that resonate with her philosophy. She approaches her work in a considered manner, invests in every project she takes on, and prides herself in fine-tuning each brand's unique voice.

 
 
 
 

"Gosia is one of the smartest and savviest people I have ever had the pleasure to work with. Her attention to detail is meticulous and she thrives receiving feedback (a skill many lack). She never brings an ego or bad attitude and was consistently of one of our clients' favorite people to work with. She is a fantastic writer, researcher, and brand strategist. Anyone would be lucky to work with or hire her. "

/  Simon Solis-Cohen - Founder of highway 29 creative  /