Gosh! is a niche marketing consultancy specialising in uplifting the wine industry’s digital presence using measurable and cohesive marketing solutions. Born out of a visible need to provide marketing guidance, the goal is to connect producer to consumer with simple, affordable solutions specialised for the wine and lifestyle industry. Having worked on the client side, the consultancy business model intends to keep costs down by outsourcing and collaborating with highly specialised individuals such as graphic designers and web developers only as needed. The Gosh! philosophy and approach to work is that all wine communication needs to be approachable, fun and accessible - no matter the entry point. Wine is made for drinking after all - not talking up in a silo.
Background
Gosia is a Polish-born, South African-raised marketer and copywriter, currently living and working in Cape Town. She established GOSH! Wine Marketing in 2018 to help bridge the gap between digital marketing and wine brands. Before starting her own business, Gosia worked as Marketing Manager at Fairview Wine and Cheese under the renowned marketing dynamo Charles Back.
In 2015, after receiving a full academic scholarship, she completed an MSc in Wine Business at the Burgundy School of Business in Dijon. Her first Masters is an MA in Media and Journalism from UCT. Both degrees were graduated summa cum laude. In 2017, she was titled the South African Young Wine Writer of the Year. She is also a qualified wine judge and in her spare time, creates content with her best friend on their co-owned, curated wine platform brand, Glou Glou - a blog that talks about wine, for real human beings. Her passion is, and always will be, to make wine accessible and fun at all entry points.
Today, Gosia loves to collaborate with brands that resonate with her philosophy. She approaches her work in a considered manner, invests in every project she takes on, and prides herself in fine-tuning each brand’s unique voice.
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Gosia was able to take our concept and put that into her perfect wording - wording that speaks directly to our audience and tells the story of the Raats Family, in a way that was crystal clear yet filled with detail.
/ GAVIN BRUWER SLABBERT - WINEMAKER, RAATS FAMILY WINES /
Past Work Experience
FAIRVIEW WINE AND CHEESE
MARKETING MANAGER
Gosia was responsible for managing and implementing marketing and strategy for Charles Back owned brands, including Fairview Wine, Fairview Cheese, Spice Route Wine and Piekenierskloof Wine, as well as working alongside partnerships such as Back’s, Willoughby’s, Daily Dish and The Yard.
She was the point person for all things content related and supported the execution of fluid multimedia marketing initiatives across South African and international markets, which often involved creative ideation, strategy development and production planning.
She helped the brand grow its competitive edge nationally by driving the implementation and continuous development of the Wine Club and Online Shop.